How do you rebrand?

6 things your company needs to know to rebrand successfullyStart by understanding your mission and values. Develop a rebranding strategy that works with your existing branding. Consider the market and your competition. Collaborate with your team. Manage the rebrand carefully. Launch your rebrand and tell the world.

When should you rebrand?

One surefire sign it’s time to rebrand is if you’re undergoing a merger or acquisition. Mergers and acquisitions almost always involve rebranding at some level. In any acquisition, it’s important to look at how the acquired brand fits into the brand architecture of the acquiring entity.

How do you communicate with a rebrand?

Before the rebrandEstablish a new messaging framework. Identify the scope and timeline of work required. Communicate the rebrand internally. Communicate the rebrand to all clients and stakeholders. Communicate the rebrand to the wider market. Stop referencing the old brand. Keep talking.