Brands can’t get by with text alone anymore. People are interested in interacting with their favorite brands, and they prefer seeing them live over reading static words! Video is a perfect example of this – it shows customers how a brand can entertain them, teach them something new, or put a smile on their face.
In India alone, the digital video market is predicted to reach $18 billion by 2026, which means companies across industries are starting to notice how useful video content is for reinforcing relationships and letting your personality shine through!
In this guide, you’ll get a handle on everything it takes to use video in your digital marketing strategy. From identifying the types of videos that work best for your needs to getting your videos in front of the target audience, you’ll be armed with everything you need.
5 Easy Steps to getting a video marketing strategy you can use today!
However, brands must realize that the scope of their marketing strategy and what goes on behind the scenes are important to consider. Unless you clearly define your strategy and how you want to market to your audience, you run the risk of getting lost in a digital world. Marketing is becoming more competitive with every day that passes. Fortunately, the following 5 time-tested tips can help any business avoid falling into the proverbial digital trap.
The first thing to have in mind before creating a video strategy is to think about your audience and goals. Any Online Video Editor tool can help you to pace your video marketing strategy. Is your goal to push a product or service so that you can increase sales and leads? Or, are your goals to help grow brand awareness or increase referral traffic through association and personal endorsement? You must know this because it will determine the steps you’ll need to follow to make sure that you create videos that resonate with the target audience.
KYA- Know Your Audience
In the present day and age, video marketing has taken over televisions for many as a choice of media consumption. So much so that roughly 78% of people turn to online video channels such as YouTube to watch their entertainment – because watching videos provides the viewer with a more personalized experience when compared with television. As a brand, you can harness this trend by focusing on your buyer persona – knowing and understanding your target audience’s specific needs or wants will help you gain an edge over the competition.
Developing buyer personas is usually done before companies roll out their offerings to the market. It’s important to remember that the buyers of products that your brand creates are the same people who like to watch the promotional videos of your brand. Therefore, using a buyer’s persona is one of the easiest things you can do to get a better idea of which people will find the most value from your video.
Convey Brand Identity
Research shows that 79 percent of consumers are more likely to buy your product if you leverage video in your marketing strategy. When creating your videos, be consistent with the theme and message to convey a sense of cohesive brand identity. Brand storytelling videos have been found to work best because they allow you to create a rich story that will resonate with your consumers on an emotional level. Incorporating aspects like branding elements like color or logo from invideo’s logo-maker help reinforce audience understanding.
Scheduling your Upload Times
Consistency is the key to a successful business. Therefore, compile a schedule to keep up with your video production. Remember, video creation takes more time than writing blogs or editing images. Consider learning new elements of your digital marketing campaign so that you may adapt your videos. Also, don’t forget about resource availability and other factors when considering your schedule!
If by this point you’ve been consistently producing video content on any platform, then you’ll notice a pattern within your target audience as far as when they’re most receptive to watching new videos – make sure you adhere to that schedule or at the very least post videos ahead of time so you’ll always be ready for viewers! We also want to make sure that if any urgent work comes up or there are some unforeseen circumstances, that no matter what, your view count won’t fall behind, and you won’t lose your target audience.
As a brand, focus on your objectives for marketing strategy, audience diversity, and geographical reach, then plan the budget based on that. Cash is the real engine to push any project forward. Yes, creative planning and strategy are important, but let’s be real.
Without the proper budget, it’s not easy to get what you want out of a project. Plan your money and resources to get the production you desire. If you are on a limited budget, you can do an in-house team rather than hiring a production company to handle the bulk of the work for you. This will also enable you to keep artistic control over the final product. As a brand, focus on your objectives for marketing strategy, audience diversity, and geographical reach, then plan the budget based on that.
You can always follow the above-mentioned step-by-step approach when developing a video marketing strategy. Whether you’re promoting your products and services or trying to get people connected with your brand, this is a way to stand out from the competition and stay ahead of the game.
It also enables you to bring your unique products or services under the limelight. Because as everyone knows, your target audience needs to know about what you have for them in terms of your merchandise or services being available out there on the market. Once that happens, making sales becomes more manageable. You can now convert prospects into satisfied customers by simply giving them a taste of what your business has to offer!