What is a good meta?

Optimal length Meta descriptions can be any length, but Google generally truncates snippets to ~155–160 characters. It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50–160 characters.

What should I write in meta description?

Characteristics of a good meta description

Keep it up to 155 characters.
Use active voice and make it actionable.
Include a call-to-action.
Use your focus keyword.
Show specifications, where possible.
Make sure it matches the content of the page.
Make it unique.

What meta description means?

A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines.

How do I improve my meta description?

How to Write Powerful Meta Descriptions

Ignore Character Count… To a Point. Stop agonizing over character count.
Use Keywords. Again, just because Google doesn’t use meta descriptions for ranking doesn’t mean that you shouldn’t include keywords.
Include a Call to Action.
Don’t Write a Meta Description.

What is meta keywords example?

Search engines such as Google use metadata from meta tags to understand additional information about the webpage. They can use this information for ranking purposes, to display snippets in search results, and sometimes they can ignore meta tags. Example of meta tags include the and elements.

What is a good meta title?

From an SEO perspective, a good title should only be used once for a website, and should contain the following elements: The main topic or keyword to describe the page semantically. For large websites with many pages, a so-called bulk optimization could be ideal to describe the content and cover long-tail-keywords.

Is there a substitute for a meta description?

If possible, though, there’s no substitute for an original description that you write for each page. Any time quotation marks are used in the HTML of a meta description, Google cuts off that description at the quotation mark when it appears on a SERP.

Why is it important to do a meta description?

Meta descriptions can however impact a page’s CTR (click-through-rate) on Google which can positively impact a page’s ability to rank. For that reason, among others, it’s important to put some effort into meta descriptions.

How to get the Meta key in WordPress?

(string) (Optional) The meta key to retrieve. By default, returns data for all keys. (bool) (Optional) Whether to return a single value. This parameter has no effect if $key is not specified. (mixed) An array if $single is false.

Is the GET POST meta function case sensitive?

Please note that if a db collation is case insensitive (has with suffix _ci) then update_post_meta and delete_post_meta and get_posts () will update/delete/query the meta records with keys that are upper or lower case. However get_post_meta will apparently be case sensitive due to WordPress caching.