Why is it called grapeshot?

In artillery, a grapeshot is a type of shot that is not one solid element, but a mass of small metal balls or slugs packed tightly into a canvas bag. It was used both in land and naval warfare. When assembled, the balls resembled a cluster of grapes, hence the name.

How does grapeshot work?

Grapeshot code is fundamentally a search technology. When a URL is passed via an adtag or pixel, Grapeshot crawls the URL and pulls out all the words inside the page (not the words in the URL itself!). It then uses probability maths to discern the significant words, and weights each of them with relative importance.

Does grapeshot work in app?

All Grapeshot segments include web, in-app, display and video inventory. Note, while Grapeshot offers a “Brand Safety” segment, they also offer segments like “Adult” in Contextual targeting, which can be excluded for a similar result.

What is grapeshot brand safety?

gv_ : “Grapeshot Verified” is for brand safety responses, to indicate a page that is to be negatively targeted (that is, avoided). These responses are for pages that contain known brand safety violations or unsafe content for most brands.

When was grapeshot first used?

the War of 1812

Is grapeshot a DSP?

Grapeshot is a UK-based digital ad tech company that recently raised $3.3 million, pushing its total funding up to $8.6 million. The Trade Desk is the fourth DSP to integrate Grapeshot’s tech into its buying platform.

Does Oracle own grapeshot?

On April 24, 2018, Oracle announced that it signed an agreement to acquire Grapeshot, a provider of brand safety and pre-bid contextual solutions to over 5,000 of the world’s leading marketers.

What is Oracle Data Cloud?

Oracle Data Cloud (ODC) provides the world’s largest cloud-based data management platform for marketing, which helps enterprises personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences.

What grapeshot predicts?

Grapeshot Predict is a live audience targeting solution that predicts intent – what, when and where your audience is going to search, read, and watch, up to 72 hours in advance!

What is grapeshot media?

Grapeshot empowers the world’s most iconic brands to bring relevance to every customer experience. With its proprietary Contextual Intelligence platform, Grapeshot transforms information into actionable data, and identifies revenue-driving behaviors.

Who invented grapeshot?

Henry Shrapnel